We finally got a chance to fully test augmented reality prescriptions for patients with smartphone addictions. We were given the opportunity to open a small clinic at the “Off Label Festival” at Open Space Gallery in Victoria, British Columbia. The effect seemed to work well with volunteers wandering throughout the gallery during the opening, October 27. Many of our subjects still want to spend a good deal of time talking about the nature of virtual drugs and their involvement with smartphones. At one point it was noted by a patient that I was continually holding my iPhone. I proceeded to place it on the table and fully admit my own over identification with this object. A full portfolio of some of the visions can be viewed here. We don’t really use placebos in our studies but we thought we’d give a nod to the title of our portion of the event by translating “Art of the Placebo” to its derivation “I Shall Please“.